Aug 27, 2010 - Mary Rose Somarriba
Jennifer Aniston’s big new movie made headlines this week—for flopping. The Switch, a romantic comedy about a forty-year-old single woman who wants a baby and chooses to be artificially inseminated, brought in embarrassingly low ticket sales of only $8.4 million on opening weekend. Hollywood reporters have tried to think of all number of reasons for why it flopped so badly, ranging from the myth of lazy August filmgoers to the theory that Aniston is a blockbuster buzzkill.
But the answer may be the story itself. Just four months ago, Jennifer Lopez’s film on the same subject, The Back-up Plan—which came out this week on DVD— opened to a low $12.2 million. As reporters Gregg Kilday and Kim Masters put it, “Artificial insemination, it turns out, is the new box-office poison.”
There’s nothing funny about an industry that treats human beings as live-stock.